The ThriveAB model depends on a carefully orchestrated ecosystem of stakeholders, each contributing unique value and receiving distinct benefits. Understanding these relationships is critical to operational success and sustainable growth.
Patients
The "Diabetes Warriors"
The ideal ThriveAB patient is a motivated individual with diagnosed Type 2 Diabetes who is seeking an intensive, structured, in-person transformation. They are frustrated with the limitations of the current "management" paradigm and are willing to commit to a demanding 12-month program in pursuit of remission.
12-month program adherence, TDR protocol compliance, active ThrivePod participation, lifestyle transformation
Evidence-based remission pathway, physician-led care, interdisciplinary team support, peer community, potential for life without T2D
Physicians
4 Per Clinic / Clinical Leaders
The physician is the clinical lead and the only professional who can perform the restricted acts of diagnosis and de-prescription. Their role is focused on high-leverage activities: the initial comprehensive assessment, establishing the care plan, leading the medication withdrawal process, and providing oversight for complex cases.
- Compensation: 75% of gross billings retained
- Max capacity: 412.5 patients per physician per year
- Key attraction: Team-based, outcome-focused work environment
Clinical leadership, de-prescription expertise, complex case oversight, care plan development
Competitive 75% billing split, meaningful outcome-focused work, interdisciplinary team support, reduced administrative burden
Allied Health Professionals
RN/CDE, Registered Dietitian, Kinesiologist
The allied health team delivers the majority of ongoing patient care, freeing the physician to focus on high-leverage activities. Their salaries are funded by the 25% clinic overhead retained from physician billings.
RN / CDE
Primary patient relationship manager. Leads group sessions, provides ongoing coaching, monitors progress, and triages clinical issues to the physician.
Registered Dietitian
Nutrition expert for Food Reintroduction and Maintenance phases. Designs personalized meal plans, leads cooking workshops, teaches grocery shopping and label reading.
Kinesiologist
Movement and exercise specialist for Phase 3. Conducts functional assessments, prescribes safe physical activity plans for individuals with T2D and comorbidities.
PCN Partners
39 Primary Care Networks Across Alberta
PCNs are the organizational backbone of primary care, serving nearly 3.6 million Albertans through over 3,800 family doctors. ThriveAB positions itself as a "T2D Remission Specialty Partner" for PCNs — collaboration, not competition.
Specialized remission program, streamlined referral pathway, data-driven outcome reports, patient "hand-off" back to family doctor post-graduation
Patient referral pipeline, clinical credibility through association, embedded referral pathway within existing EMR workflows
Corporate Partners
B2B Wellness Programs
Large Alberta employers face significant costs from diabetes-related absenteeism, reduced productivity, and escalating health benefit premiums. ThriveAB's program can be positioned as an investment in employee health that delivers measurable ROI.
Structured employee wellness program, outcome reporting, healthier more productive workforce
Patient volume through employee enrollment, B2B revenue channel, program funding beyond AHS billing
Insurance Partners
Strategic Insurer Partnerships (e.g., Sun Life)
Forward-thinking insurance carriers like Sun Life represent strategic partnership opportunities. ThriveAB graduates with demonstrably improved health metrics represent significantly lower risk to insurers.
Validated outcome data proving risk-reduction of graduates, pipeline of healthier insurance applicants
Preferential rates for graduates, tangible long-term incentive for patients, B2B channel for corporate group benefits
The power of this stakeholder model is its self-reinforcing nature. More patients create better outcome data, which strengthens PCN referral relationships, attracts corporate partners, and validates insurance partnerships. Each stakeholder relationship deepens the moat and accelerates growth, creating a flywheel effect that becomes increasingly difficult for competitors to replicate.