Explore the Business Model
The Problem
Type 2 Diabetes affects 398,440 Albertans (9% of population) and costs the healthcare system $556M annually. Current standard of care focuses on management, not remission.
The Gap: Patients lack access to evidence-based remission programs within Alberta's public healthcare system.
The Solution
ThriveAB implements the DiRECT protocol—a proven, physician-led program achieving 46% remission rates through intensive lifestyle intervention.
The Model: 12-week Total Diet Replacement + structured reintroduction + long-term maintenance support.
The Opportunity
Scalable clinic network funded by AHS billing codes + private revenue. First clinic profitable within 18 months. Provincial expansion within 5 years.
The Return: $2,496 lifetime savings per patient. Reduced medication costs. Avoided complications.